The Children’s Media Foundation

Supporting More Media Choice for UK Kids

CMF Campaign - a Better Deal for British Kids

  • We support the continued existence of the BBC licence fee.
  • We ask the government to stick to its promise to increase the Licence Fee in line with inflation for the next Charter period (10 years from 2017).
  • We support the BBC plan to develop the iPlay service and create more content for children over 10, while maintaining support for CBeebies and CBBC.
  • We propose that to achieve that, the BBC commits to increasing budgets for children's and youth programming every year for the next Charter period.
  • Due to clear market failure, we support the development of a Children's Alternative Fund to stimulate broadcasters and other platforms to commission and carry UK-focused children's content.
  • We do not support top-slicing of the Licence Fee to pay for this Fund.
  • We call upon the government to commission the necessary research to investigate the viability and scope of an Alternative Fund, and to launch the Fund as a matter of urgency, to provide healthy competition for the BBC and to extend the range of British content available to UK kids.

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CMF Call for Research

The Children's Media Foundation is building a coalition of organisations and individuals to support research into a viable alternative source of funding for a Children's Content Fund and how that Fund might operate and be regulated.

BBC Charter Review document copy 2

The government Green Paper on the Future of the BBC recognises the market failure in children's commissioning and explores the idea of a fund.  Now work needs to be done to figure out where the money might come from, which organisations or companies might want to access it (and carry the content), how the fund should operate and be regulated to ensure the content is relevant, distinctive, varied, of high quality and for all age ranges.

CMF recently organised a meeting between campaigning groups PACT, VLV, Animation UK, producers and the Secretary of State for Culture, Media and Sport, John Whittingdale, to discuss the future of children's content at the BBC and ideas for a contestable fund.  Anna Home's follow-up letter summarises the CMF position on both issues.

CMF response to the DCMS Green Paper.
All CMF consultation responses here.

Campaign Supporters include:
Bernard Ashley, Reg Bailey C.B.E., Baroness Floella Benjamin O.B.E., Elly Brewer, Mellie Buse, Michael Carrington, Dr Cynthia Carter, Andrew Chowns - Directors UK, Dr Barbie Clarke, Compact Media, Writers Guild of Great Britain, Brian Cosgrove, Cressida Cowell, Richard Deverell, Genevieve Dexter, Annette van Duren, Jamila Gavin, Kids Industries, Linda James, Kathy Loizou, Helen McAleer, Professor Maire Messenger-Davies, Philippa Milnes-Smith, Russell T Davies O.B.E, Nigel Pickard, Philip Pullman, The Society of Authors, Professor Jeanette Steemers, Dr Lynn Whitaker, Anne Wood C.B.E., Zodiak Kids Studios

CMF Public Policy Events

The CMF hosted an event to discuss the future of public broadcasting for children on September 3rd 2015. A full account of the discussions can be seen in this report.

The CMF-produced 'Gamechange' session at the Children's Media Conference on July 2nd 2015 included as panellists Ed Vaizey MP and Alice Webb, Director of BBC Children's. Here's a full video of the event:

Children's Media Yearbook 2015

CMF2015 cover image for websiteThe new Children's Media Yearbook is packed with articles with every perspective on children's content. It's a great way to keep in touch with the latest thinking on the policy, research, business, creativity and audience perceptions of kids' content. You can buy a hard copy or download a pdf for instant access.

Research Services

Research Blog imageThe CMF Research Blog allows academics from a wide range of universities to post articles, reviews and comments on any subjects associated with children's media.Illustration by Evgenia Golubeva

Parent Portal answers parents' concerns about their kids' media use, from a research perspective.

"The CMF aims to be the focus for reasoned debate around the issues and it plans to produce evidence to dispel the wilder rumour and conjecture which so often feature in the press. We want to see children and media at the centre of public attention for all the right reasons."   Anna Home O.B.E. Chair CMF Board

"Children, and the media they use, are frequent topics of public concern and debate. The Children's Media Foundation will stimulate and participate in this debate - across the entire range of media that children experience."  Philip Pullman, Author and Founder Patron,

The CMF relies on donations from its supporters and patrons to continue its work. Sign up in support