The Children’s Media Foundation

The Children’s Media Foundation – working to achieve the best media choices for UK kids

Perspectives on Personalisation

A CMF evening event on 7th November in collaboration with UCL Institute of Education. Perspectives on Personalisation will explore the relationship between content personalisation, education and commercialisation, with particular reference to new EU data protection rules coming into force in May 2018 .

The event is free and open to all, but will be of particular interest to children’s publishers and media companies handling children’s data for personalisation purposes.  

Informing the Kids' Content Industry 

The CMF sponsored and produced the policy-based Question Time session that opened the Children's Media Conference (CMC) on July 5th.

Policy and regulatory changes can have a powerful impact on the range and quality of content available to UK children. So helping the industry be the best it can be at this annual conference is a high priority for CMF.

New BBC children's and youth funding, Ofcom's revived regulation of the commercial Public Service Broadcasters, the proposed Contestable Content Fund, diversity initiatives and Brexit all featured. The discussion can viewed in full on the CMC website.

Regulating the BBC and PSBs

CMF has responded to the first of two major Ofcom consultations this summer

Ofcom now has responsibility for regulating the BBC and produced draft proposals for quotas for children's content amongst other regulatory requirements. CMF's response was sent on 17 July.

A further consultation is planned to scope out how Ofcom should operate its new powers to regulate the commercial public broadcasters (ITV, C4 and Channel 5) to carry and commission more children's content - as laid out in an amendment to the Digital Economy Bill which has now become law. The timing of this consultation will become clear later in the summer.

Children's Media Yearbook Launched

The 2017 edition of the children's Media Yearbook is available now.

Published by CMF, this fifth Yearbook is packed with articles on the way children watch, the latest trends in content, research outcomes, policy discussions and news of success and innovation in every field of children's media.

It's available to download (cost: £7.95), or in hard copy which delivers with in a few days (cost: £10 + p&p)

Contestable Fund - What Next?

DCMS White PaperFollowing public consultation, the CMF contribution to which can be seen here, The Government intended to release their detailed proposals for The Public Service Contestable Fund in May 2017. But the Election has stalled that, and may disrupt the plans permanently. CMF will be investigating what has happened to the Fund, which is indeed to stimulate public service content with a £60m injection of public money over a two or three year period.

As a major contribution to the thinking behind the new Fund, the CMF supported Professor Jeanette Steemers in her research into funds in several other territories around the world.  A summary of her report is available here. Full report here.


Research Blog imageThe CMF Research Blog allows academics from a wide range of universities to post articles, reviews and comments on any subjects associated with children's media.

CMF's Research for Parents answers parents' concerns about their kids' media use, with an accessible explanation of the most respected current research.

"Children, and the media they use, are frequent topics of public concern and debate. The Children's Media Foundation will stimulate and participate in this debate - across the entire range of media that children experience."
Philip Pullman, Author and Founder Patron,