The Children’s Media Foundation (CMF) is dedicated to ensuring that UK children have a wide choice of the highest quality media.

“Children need the best of everything…”

Philip Pullman, Author and Founder Patron, The Children’s Media Foundation

• For many children, film, television and games are their primary experience of narrative and a rich resource for their imaginative development.
• Media made for children is a force for good, when it is well-funded, well-produced and well-regulated.
• Children’s consumption of media has implications for them personally and for society as a whole
• These are best explored and addressed in the context of well-considered research.

The CMF will present a measured and reasoned view to the press, politicians, policy makers and regulators, and to the public, particularly parents, who are concerned about children’s relationship with content and the many platforms on which they access it.

Children’s media-use is increasingly complex and multi-faceted. Film, Television, audio content on radio and online, interactive media, games consoles and computer use, video on demand on their TVs, their PCs and their phones and mobile devices – all feature in their busy lives. Many are engaged in making their own content, some are more media aware than many adults, some need help to understand the media that surrounds them.

“The CMF aims to be the focus for reasoned debate around the issues and it plans to produce evidence to dispel the wilder rumour and conjecture which so often feature in the press. We want to see children and media at the centre of public attention for all the right reasons.”
Anna Home O.B.E. Chair CMF Board