The Children’s Media Foundation

CMF: connecting audience, industry, research and policy. Ensuring diversity and choice in UK kids’ media.

New CMF Policy Position on Public Service  Broadcasting

CMF Chair Anna Home has announced new policy proposals to counter the continuing decrease in commissioning of UK-produced content.  These follow-up the recent Ofcom Public Service Review and look forward to the BBC Charter and Licence Fee Review process.  The stated aims are:

 That the CMF:

  • Supports the continued existence of the BBC licence fee
     at least at the current level.
  • Demands no further decrease in children’s budgets at the BBC (whatever the licence fee settlement).
  • Due to clear market failure, supports regulation of the commercial PSBs to carry children’s content. 
  • Calls for a contestable fund to incentivise this.
  • Asks Ofcom to explore all possible options for the re-introduction of quotas with funding.
  • Asks the government to act to achieve the above, legislating if necessary.

Anna outlined these proposals at a recent Westminster Media Forum event. Read her speech in full.  

Discounted Tickets Available for the Children's Media Conference

CMC 2015 takes place in Sheffield from the 1st to the 3rd of July. Children's Media Foundation supporters and patrons can benefit from a special discounted registration rate - saving £95. Register here to benefit from the discount - but remember to make your  supporter or patron donation first!

The Children's Media Foundation is producing the opening policy session at CMC 2015, setting the agenda for the conference and the year ahead.

Last year's session is available as audio or video.  You can download the podcast here, or view the video below.

Children's Media Yearbook 2015

CMF2015 cover image for websiteThe new Children's Media Yearbook has launched.  Packed with articles with every perspective on children's content, it's a great way to keep in touch with the latest thinking on the policy, research, business, creativity and audience perceptions of kids' content. You can buy a hard copy or download a pdf for instant access.

Chancellor's Statement - Tax Breaks for UK Children's Content

The Chancellor has announced a tax incentive for the production of children's television in the Autumn Statement. CMF campaigned alongside Pact and others to achieve this major gain. See our letter from over 30 figures in culture and media supporting the campaign.                Thanks to all our supporting signatories.

Tax incentive letter signatories

Research Services

Research Blog imageThe CMF Research Blog allows academics from a wide range of universities to post articles, reviews and comments on any subjects associated with children's media.Illustration by Evgenia Golubeva

Parent Portal answers parents' concerns about their kids' media use, from a research perspective.

Children's Media Foundation Aims 

Safeguarding the interests of children and parents

CMF logo cropped smaller

  • For many children, film, television and games are their primary experience of narrative and a rich resource for imaginative development.
  • Children's media-use is increasingly complex and multi-faceted. The CMF concerns itself with media on all platforms and of all types - linear, interactive, social, participatory - and for all ages from zero to sixteen.
  • The CMF believes that media made for children is a force for good - when it is well-funded, well-produced well-regulated and backed by relevant and rigorous research.
  • Children's consumption of media has implications not only for them personally but for society as a whole.
  • Press comment, the public discourse, policy development and regulation should all take place in the context of considered research.
  • The CMF will support and disseminate research, to stimulate more informed public discussion around children and their uses of media, and help to build a media literate audience.

"The CMF aims to be the focus for reasoned debate around the issues and it plans to produce evidence to dispel the wilder rumour and conjecture which so often feature in the press. We want to see children and media at the centre of public attention for all the right reasons."

Anna Home O.B.E. Chair CMF Board

"Children, and the media they use, are frequent topics of public concern and debate. The Children's Media Foundation will stimulate and participate in this debate - across the entire range of media that children experience."

Philip Pullman, Author and Founder Patron,

The CMF relies on donations from its supporters and patrons to continue its work. Sign up in support