The Children’s Media Foundation

CMF: connecting audience, industry, research and policy. Ensuring diversity and choice in UK kids’ media.

New CMF Policy Position on Public Service Broadcasting

CMF Chair Anna Home has announced new proposals to counter the continuing decrease in commissioning of UK-produced content. Read her speech in full.

Great British Sell-off - Podcast and Video Available now.

The CMF-produced session at the Children's Media Conference in July 2014 is available as an audio recording, or in full HD video.  You can download the podcast here, or view the video below.  

And CMC 2015 (1 - 3 July in Sheffield) is open for registration.  There's a special discount available to all Children's Media Foundation supporters and patrons - just email Jacquie Wells to get your discount code.

Chancellor's Statement - Tax Breaks for UK Children's Content

The Chancellor has announced a tax incentive for the production of children's television in the Autumn Statement. CMF campaigned alongside Pact and others to achieve this major gain. See our letter from over 30 figures in culture and media supporting the campaign.                Thanks to all our supporting signatories.

Tax incentive letter signatories

Children's Media Yearbook 2014

2014 Front Image SmallerPacked with articles on the development, creation, distribution, regulation and study of kids' content on all platforms, the new Yearbook is out now.  It's a snapshot of the issues, news and trends of the last twelve months, and a look at the year ahead - the must-have manual of the kids' media scene.

You can buy the 2014 Yearbook  as a download (£7.95) or a print copy (£10).

Research Services

Research Blog imageCMF has launched a new service to allow researchers to post information and views on topics connected to children and media.  Academics from leading universities across the UK will participate in our Research Blog and CMF supporters and patrons can join the discussion by commenting on the various articles.

Illustration by Evgenia Golubeva

Parent Portal is also available to answer parents' concerns from a research perspective. Both services aim to equip parents, the press and policy-makers to take decisions from an informed point of view.

Children's Media Foundation Aims 

Safeguarding the interests of children and parents

CMF logo cropped smaller

  • For many children, film, television and games are their primary experience of narrative and a rich resource for imaginative development.
  • Children's media-use is increasingly complex and multi-faceted. The CMF concerns itself with media on all platforms and of all types - linear, interactive, social, participatory - and for all ages from zero to sixteen.
  • The CMF believes that media made for children is a force for good - when it is well-funded, well-produced well-regulated and backed by relevant and rigorous research.
  • Children's consumption of media has implications not only for them personally but for society as a whole.
  • Press comment, the public discourse, policy development and regulation should all take place in the context of considered research.
  • The CMF will support and disseminate research, to stimulate more informed public discussion around children and their uses of media, and help to build a media literate audience.

"The CMF aims to be the focus for reasoned debate around the issues and it plans to produce evidence to dispel the wilder rumour and conjecture which so often feature in the press. We want to see children and media at the centre of public attention for all the right reasons."

Anna Home O.B.E. Chair CMF Board

"Children, and the media they use, are frequent topics of public concern and debate. The Children's Media Foundation will stimulate and participate in this debate - across the entire range of media that children experience."

Philip Pullman, Author and Founder Patron,

The CMF relies on donations from its supporters and patrons to continue its work. Sign up in support