The Children’s Media Foundation


  • The CMF acts as the Secretariat for the All Party Parliamentary Group on Children's Media and the Arts, Chaired by Baroness Benjamin of Beckenham, informing and stimulating debate amongst peers and MPs (launched June 2011)
  • The CMF partners in Research activities
  • The CMF is the first point of contact for the press and policy makers seeking informed opinion on children's media matters
  • The CMF responds to public consultations and lobbies on all issues related to children and their use of media in the UK.
  • The CMF aims to increase public funding for UK-based production to ensure healthy, pluralistic competition and a greater range of content
  • The CMF will support the BBC in maintaining the quality and range of its children's services
  • The CMF will stage public debates to bring together, parents, educators, academics, policy-makers and the children's media industry
  • The CMF supports media literacy amongst children, young people and parents through media education and other initiatives
  • The CMF will regularly update its supporters and produce an annual report on the state of children's media provision and the key issues for the UK
  • The CMF will keep the archive and history of children's media in the UK (we currently hold the archive of the Children's Film and Television Foundation - distributed by the BFI)

Nigel Pickard"The CMF will empower the kids' media and entertainment industries to confidently make a difference in kids' lives. It will provide a strong perspective on serving the audience well, and act as a co-ordinated voice to build quality, responsibility, responsiveness and sustainability into everything we do". Nigel Pickard, formerly Group Director of Family Entertainment and Drama, Zodiak Media, and CMF Board member