The Children's Media Foundation is active in the political sphere, lobbying for support for children's media with Government ministries, in Parliament and at party conferences.
The APPG was founded in June 2011, and is currently co-chaired by Baroness Benjamin of Beckenham and Conor Burns MP (Bournemouth West - Conservative), with Vice Chairs, Andrew Rosindell MP (Romford- Conservative), John Nicolson MP (East Dunbartonshire - SNP), and Baroness McIntosh of Hudnall (Labour)
The APPG provides members of both Houses with information and insight into the fast-moving world of children, their media and cultural activity.
Despite good news stories such as Theatre Hullaboo receiving an Arts Council Grant for a new 150 seat children's theatre in Darlington and tax incentives for children's content, there is still much to do: children's theatre is under threat, older children are under-served on television, genuinely British films for children are scarce, and online safety still gives concern. Consultations and legislation around internet safety and platform responsibility, a contestable fund for public service content, and the future of Chanel 4, are all high on the list of priorities for the APPG in the Parliamentary period ahead.
In raising awareness of such issues, the All Party Group will endeavour to uphold the UN Convention on the Rights of the Child, that states every child has the right to enjoy and participate in cultural and artistic activities, be given news and information appropriately, and educated so that their personality, talents and abilities are developed to the full
Jayne Kirkham, APPG Secretary for CMF