The Children’s Media Foundation

Who we are…

The Children's Media Foundation is dedicated to ensuring UK children have access to the best possible media, on all platforms, at all ages.

The CMF is governed by a Board of concerned individuals. Its activities in various fields are undertaken by the CMF Executive who are all volunteers.  The CMF is a not-for-profit organisation funded by donations from individuals and organisations.

CMF recognises media is a powerful force that shapes children's lives. It can be detrimental, but also extremely valuable.

The Children's Media Foundation acts on behalf of the children's audience to:

  • Increase public awareness and improve understanding of the importance of content made for children and the issues arising from children's use of media platforms.
  • Promote and protect the quality, variety, and range of media of all types for children and young people in all social groups.
  • Support initiatives to ensure children's access to media platforms is free from harm.
  • Support the production of media for children and young people in the UK - so that children hear their own voices, experience their own stories and appreciate the diversity of Britain and the wider world.
  • Support media literacy amongst parents and children.
  • Protect the history of children's content in the UK.

"Children's media plays a powerful part in the story of how our kids become the future. Diversity and quality really matter, as does ensuring content reflects their lives and tells their stories, if we expect them to grow up connected to their culture and as engaged citizens"
Greg Childs, Director, The Children's Media Foundation

What we do...