The Children’s Media Foundation


The CMF Puts Research into Action

Research is at the heart of the Children's Media Foundation's aims and activities.  It informs our lobbying; underpins our support for media literacy amongst parents and policy makers; and feeds our contributions to the debate around children's media.  Research information is the key to improving public understanding of the opportunities and challenges the modern media landscape presents children, young people, and their parents.  

The CMF is connected to the UK academic, institutional and commercial research communities in a variety of ways:

  • Our Academic Advisory Board includes the leading figures in children's media research - in all its forms - from across the UK.
  • Our Multi-authored research blog offers academics the opportunity to debate issues in the study of children's media and report new research findings.
  • The CMF supports research proposals and advises on research projects which shed light on children's media activities.  We depend upon research to support our campaign and lobbying activities, and to better inform policy makers, through the All Party Group, parents and the Press as to the value of media for children as well as the challenges it can pose.
  • We connect University-based research with children's content practitioners - to ensure studies are timely, focused and based in the real world of children's media.
  • We advise and connect institutional researchers (such as regulatory bodies).
  • We have created a new relationship between academic and commercial researchers. Agencies can quickly explore attitudes and trends amongst the children's and family audience. This information can then be used to develop longer-term, in-depth studies by academic researchers.
  • We have commissioned reviews of key research studies for our Parent Portal Information pages which aim to answer the parents' FAQs on children's use of media.

If you wish o contribute to our research agenda, contact us on:

An academic view of what the CMF hopes to achieve:

"Given the ways in which such topics are typically framed and defined, it is often hard to imagine how academic work might make a more effective contribution to public knowledge. Yet this is surely a vital question – not least because the public debate itself plays a significant role in setting the agenda for policy and (whether we like it or not) for academic work itself. In the field of science communication, there has been a significant shift in recent years from the notion of ‘public understanding of science’ to that of ‘public engagement with science’: according to its advocates, this new perspective moves beyond the deficit model of a passive, ignorant public that is in need of being informed by scientific experts, towards a more dialogic approach."

Bucchi and Trench (2008)