The Children’s Media Foundation (CMF)

Media Advocacy for UK Children and Young People

Watch This Space

CMF QuizNite 2026

CMF @ The Chiswick Book Festival

CMF Research Digest

Social Media Ban

Select Committee Inquiry

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The Parliamentary Select Committee for Culture Media and Sport is holding a long-awaited Inquiry into children’s television and video content – a comprehensive look at the changing way content is made, distributed, promoted and funded, and what affect this has on the audience, on society and on the children’s media industry.

The Inquiry is the direct result of Children’s Media Foundation campaigning since the debates on the Media Bill. Chair of the CMS Committee, Dame Caroline Dinenage MP, complimented CMF on the work to push these ideas forward.

The Committee’s call for evidence produced a significant number of responses including CMF’s submission which you can read in full here.

CMF was the first organisation to give evidence at the first committee hearing on 11th November 2025, with Children’s Laureate and CMF Lifetime Patron, Frank Cottrell-Boyce.
You can watch the first evidence session here.

The second Committee hearing took place on 16th December 2025, with evidence given by Richard Bradley, Chief Creative Officer and co-founder, Lion TV; Oli Hyatt MBE, Managing Director and co-founder, Blue Zoo; Maddie Moate, TV presenter, YouTuber and author; Jackie Edwards, former Head, Young Audiences Content Fund; John McVay OBE, Chief Executive, Pact; and Adam Minns, Executive Director, Association for Commercial Broadcasters and On-Demand Services (COBA).
You can watch the second evidence session here.

A third hearing took place on 13th January 2026, with evidence given by Professor Amy Orben, MRC Cognition and Brain Sciences Unit, University of Cambridge; Dr Gemma Taylor, Associate Professor in Psychology, University of Salford; and Professor Sam Wass, Director, Institute for the Science of Early Years, University of East London.
You can watch the third evidence session here.

A fourth hearing took place on the 3rd March 2026, with evidence given by Iain Bundred, Director of Policy and Public Affairs, BBC; Patricia Hidalgo, Director of Children & Education, BBC; and Kate Morton, Head of Commissioning and Acquisitions, BBC.
You can watch the fourth evidence session here.

A fifth hearing took place on the 10th March 2026, with evidence given by Dr Garth Graham, Head of Health, YouTube; Mairi Brewis, Head of Media Co and Responsibility Partnerships, YouTube UK; and Alex Rawle, Head of Public Policy, YouTube UK.
You can watch the fifth evidence session here.

BBC Charter Review

Children’s Media Summit

CMF International Outreach

“Children, and the media they use, are frequent topics of public concern and debate. The Children’s Media Foundation will stimulate and participate in this debate – across the entire range of media that children experience.”

Sir Philip Pullman, Author and Lifetime Patron,

The Children’s Media Foundation (CMF)