The Children’s Media Foundation (CMF)

Media Advocacy for UK Children and Young People

Public Service Media Campaign

The CMF has published a report on the future of public service media for young people. Explore the views of our thought-provoking contributors and join the debate.

About PSM Campaign

Campaign Articles

Patricia Hidalgo - a Sense of Mission

The Director of Children's and Education at The BBC on the purposes of public service content.

Patricia's Article

Campaign Articles

Professor Jeanette Steemers - Taking Children Seriously

CMF Board member - policy makers are failing to listen.

Jeanette's Article

Campaign Articles

Tom van Waveren - sustainable, affordable and independent

Former CEO of Cake Entertainment and Vice-Chair of European Animation on a future sustained by funding producers.

Tom's Article

Campaign Ariticles

Anne Longfield OBE - the child perspective

Former Children's Commissioner considers the changes in kids' media experiences.

Anne's Article

Campaign Articles

Greg Childs - What now? What next? What if...?

Director of the Children's Media Foundation draws together the Report themes and proposes possible futures.

Greg's Article

Campaign Articles

Kids, Covid and Content

20th October 2021 - Free Online Event
CMF and RTS London are once again collaborating on an event to explore how children's media producers, broadcasters and delivery platforms handled the Covid crisis, what they produced to respond to Lockdown and how that might affect our view of public service media. Gary Pope (CEO, Kids Industries) moderates, with a range of speakers offering case studies from various perspectives. More detail and registration on our event pages.

Our Children's Future - CMF Public Service Report

The Children's Media Foundation has published a comprehensive, multi-authored report into the future of public service content for children and young people, in response to the failure of Ofcom and the DCMS to significantly address the younger audience when considering public service futures.

The report is free to download. Articles are available separately on our special web pages where the report content was originally compiled.

The Future of Public Service

Ofcom has now made its recommendations to government about the future for public service media, with a promised Broadcasting Act to follow before the end of 2021. Consultations are under way into the future of Channel 4, the BFI's use of Lottery funding, potential regulation of the VoD streamers (such as Netflix and Amazon) and the future of the Young Audiences Content Fund will be decided soon. All of which could lead to a totally different public service media landscape in the not-so-distant future.

Using the CMF Public Service Report as a basis for our policy positions, CMF is taking an active part in the many consultations and Inquiries, ensuring the the perspectives of children and young people are taken into account, and that any proposed changes enhance their media choices rather than diminish them. Links to the consultations and Inquiries and our responses can be seen on our campaign pages.

Children's Media Yearbook

The Children's Media Yearbook 2021 is a digital-only publication available to download for just £10

It's packed with articles and research reflecting on the past year in children's media and the future of kids' and youth content.


"Children, and the media they use, are frequent topics of public concern and debate. The Children's Media Foundation will stimulate and participate in this debate - across the entire range of media that children experience."

Sir Philip Pullman, Author and Lifetime Patron,

The Children’s Media Foundation (CMF)