The Children’s Media Foundation (CMF)

Media Advocacy for UK Children and Young People

Public Service Media Campaign

The CMF has published a report on the future of public service media for young people. Explore the views of our thought-provoking contributors and join the debate.

About PSM Campaign

Campaign Articles

Patricia Hidalgo - a Sense of Mission

The Director of Children's and Education at The BBC on the purposes of public service content.

Patricia's Article

Campaign Articles

Professor Jeanette Steemers - Taking Children Seriously

CMF Board member - policy makers are failing to listen.

Jeanette's Article

Campaign Articles

Tom van Waveren - sustainable, affordable and independent

Former CEO of Cake Entertainment and Vice-Chair of European Animation on a future sustained by funding producers.

Tom's Article

Campaign Ariticles

Anne Longfield OBE - the child perspective

Former Children's Commissioner considers the changes in kids' media experiences.

Anne's Article

Campaign Articles

Greg Childs - What now? What next? What if...?

Director of the Children's Media Foundation draws together the Report themes and proposes possible futures.

Greg's Article

Campaign Articles

New Year's Honour

1 January 2022 
CMF is pleased to announce that our Director, Greg Childs, has been awarded an OBE in the 2022 New Year Honours list. Greg has worked in children's media in various capacities for over 40 years and this award recognises his contribution to the sector and the children's audience.

Show Me The Money - Watch on YouTube

17th November 2021 
The first in CMF's series of discussions on the future of public service content for children and young people. Focusing on the sources of and potential new ways of thinking about funding for public service content, this event was an important introduction to the financial challenges ahead and how future funding plans could play out. Watch the event in full.

Kids, Covid and Content - Watch on YouTube

20th October 2021 - Free Online Event
CMF and RTS London once again collaborated on an event to explore how children's media producers, broadcasters and media makers handled the Covid crisis, what they produced to respond to Lockdown, how that impacted on their relationship with their audiences and what that means for the future of kids' content - particularly public service content. Gary Pope (Kids Industries) moderates, with speakers: Louise Bucknole (Viacom), Helen Foulkes (BBC) Maddie Moate and Greg Foote (YouTube) and Lucy Murphy (Sky) offering various perspectives. Watch the event recording here.

Our Children's Future - CMF Public Service Report

The Children's Media Foundation has published a comprehensive, multi-authored report into the future of public service content for children and young people, in response to the failure of Ofcom and the DCMS to significantly address the younger audience when considering public service futures.

The report is free to download. Articles are also available separately on our special web pages.

Using the Report as the basis for our policy, CMF is taking an active part in the many consultations and Inquiries currently under way - including the ownership of Channel 4, future of the Young Audiences Content Fund, and the BBC and the licence fee.

Our aim is to ensure the voices of children and young people are heard, their perspectives taken into account, and that any proposed changes enhance their media choices rather than diminish them.

Links to the Consultations and Inquiries and our responses can be seen on our campaign pages.

Children's Media Yearbook

The Children's Media Yearbook 2021 is a digital-only publication available to download for just £10

It's packed with articles and research reflecting on the past year in children's media and the future of kids' and youth content.


"Children, and the media they use, are frequent topics of public concern and debate. The Children's Media Foundation will stimulate and participate in this debate - across the entire range of media that children experience."

Sir Philip Pullman, Author and Lifetime Patron,

The Children’s Media Foundation (CMF)