The Children’s Media Foundation (CMF)

Japhet Asher

CMF Roles - Digital and Policy

Japhet is the director of Polarity Reversal Ltd, where he creates IP for a variety of platforms. He also consults with publishing, digital and other media companies to develop ideas, strategies and products. He started out as a writer and documentary maker, then went on to become a partner in the ground breaking animation studio Colossal Pictures, culminating in the TV series he created for MTV and the BBC, 'Liquid Television'.

After 25 years working in the United States, primarily as a television writer/producer and interactive content maker, Japhet returned to the UK and joined the BBC as an executive producer overseeing Children’s content development. He was subsequently in charge of digital content for CBBC, where he developed the channel’s mobile and app strategy as well as establishing YouTube channels for CBBC and CBeebies. Japhet is also known as a pioneer in augmented reality powered storytelling, combining digital and print to create immersive experiences.

Executive Group

The Children’s Media Foundation (CMF)