The Children’s Media Foundation (CMF)


The CMF campaigns for:

  • Recognition of the uniquely important role media plays in the lives of young people.
  • Greater range and diversity in children’s media, through regulation, funding initiatives or other means - emphasising the need for UK-produced content.
  • The right for children and young people to access media without harm.

The CMF lobbies Parliament and Government, and responds to public consultations.

Latest campaign action



The DCMS has handed over the plans for their newly announced Young Audiences Content Fund to the British Film Institute, which will fine-tune the criteria and operation of the Fund prior to launch in April 2019.

A DCMS policy paper revealed the detailed plans for the Contestable Fund - including £57m over tree years for a Young Audiences Content Fund to be fine tuned and operated by the BFI, and £3m for a new Audio Content Fund for public service content on commercial radio. The Young Audiences Fund will provide up to 50% of finance for projects that have the backing of one of the three commercial public service  platforms: ITV, Channel 4 or Channel 5. Content proposals will have to meet criteria around diversity, nations and regions representation, quality and innovation. Content for indigenous UK languages will make up 5% of the output.  There will also be a development element to the Fund.

The BFI will be working with industry stakeholders on fine-tuning, Our reaction to the plan is broadly supportive but with concerns about over-emphasis on newcomers producing content. We are calling for a broad mix, from the challenging and innovative to tried and trusted genres such as drama and comedy - to ensure a wide reach.


Ofcom reveal the findings of their Children's Media Review and their plan to persuade ITV, Channel 4 and Channel 5 to commission more children's and youth content.

CMF made a statement welcoming Ofcom's analysis of the issues and their desired outcomes, but disappointed at the failure to regulate.


The UK Government announced the next phase of its Internet Safety Strategy

CMF Response to the House of Lords Communications Committee inquiry into regulation of the internet.


CMF Response to the Ofcom consultation on the Children's Content Review, which will inform planning of potential new regulations for children's content on the Commercial Public Service Broadcasters.



CMF Statement welcoming the government decision to dedicate the whole of the £60m Contestable Fund for Public Service Content to children's content.

CMF response to the DDCMS Internet Safety Strategy Green Paper.  CMF Board member Professor Jeanette Steemers has submitted a further response on similar lines.

The Children's Commissioner for England has contributed to the debate on children's well-being online in two reports: Growing Up Digital in January 2017 and Life in Likes on the use of social media by 8-12 year olds (January 2018).


The DDCMS launched a consultation on its Green Paper on Internet Safety Strategy. Children and young people feature significantly.


The CMF commissioned a Report - Can We Fix It at CMC2017 on the July Children's Media Conference session that dealt with various concerns around children's internet use, and polled industry professionals for their views on potential solutions. This was sent to the Department for Digital, Culture, Media and Sport on the opening day of their consultation on the government Green Paper on their Internet Safety Strategy.

Previous campaign activity >>

The Children's Media Foundation is at the forefront of fighting for the best in children's content and ensuring that it is fully diverse and representative. The children of today will shape our world and I'm pleased that the CMF is helping to give them the widest possible range of opportunities to do so.
Sir Lenny Henry C.B.E.