The Children’s Media Foundation (CMF)


The CMF campaigns for:

  • Recognition of the uniquely important role media plays in the lives of young people.
  • Greater range and diversity in children’s media, through regulation, funding initiatives or other means - emphasising the need for UK-produced content.
  • The right for children and young people to access media without harm.

The CMF lobbies Parliament and Government, and responds to public consultations.

Latest campaign action



CMF responded to a BBC Public Interest Test consultation on the future development of the iPlayer. We made strong representation that the BBC should give serious consideration to child-oriented design, marketing and additional content budget for the iPlayer if they had any hope of capturing the attention of their future licence fee payers.


CMF has responded to the Ofcom consultation about BBC Children's request to alter the quota for original productions on the CBBC channel from 72% of the total hours to 66% in 22-23, rising to 68% subsequently. This is to accommodate more acquired content on the channel which is needed as part of their strategy to include more animated series in their mix. CMF is opposed to this plan as it represents the second erosion of hours in recent years, and will adversely affect CBBC's distinctiveness and undermine its public service purposes.

Members of the CMF Academic Advisory Board Prof. Jeanette Steemers and Dr Cynthia Carter have also submitted a response, as has the Voice of the Listener and Viewer.

CMF Academic Advisory Board Members Dr Cynthia Carter and Dr Ashley Woodfall responded on our behalf to the IMPRESS consultation on their updated code of journalism standards, with particular reference to proposals in the code which focus on news and children. Read their response here.


The Young Audiences Content Fund Campaign Group open letter to Nadine Dorries reaches 1000+ signatures and is sent by CMF to the Secretary of State with a request to rescind the decision on YAC Fund closure.

CMF responded to the House of Lords Communications and Digital Committee's Inquiry into the future of funding for the BBC.


CMF co-ordinates the work of the Young Audiences Content Fund Campaign Group which organised an Open Letter to the Secretary of State expressing the concerns of individuals and organisations at the closure of the Fund.


CMF writes to Secretary of State for Digital Culture Media and Sport, Nadine Dorries, requesting a reversal of the decision to close the Young Audiences Content Fund at the end of its three-year pilot.



House of Lords Communications and Digital Committee publishes their report on the proposed privatisation of Channel 4.


CMF response to the government consultation on regulating audience standards on VOD services. This important consultation by the Department for Digital, Culture, Media and Sport considers the question of whether and how on-demand services such as Netflix and Amazon Prime should be brought into line with the standards applied by regulation to broadcast channels.

CMF responded to the BFI 'Next Up' consultation on its future 10-year strategy and priorities for the funding it receives from the National Lottery.  CMF broadly supported  the BFI aspiration to concern itself with television and interactive media (as well as film), pointed out that it already does so in relation to its operation of the Young Audiences Content Fund, and proposed that the BFI apply Lottery funding as part of a mixed financing option to continue the YACF beyond its three-year pilot. CMF encouraged BFI to bid for enhanced Lottery Funding to support this expanded role.


CMF response to the DCMS consultation on  the possible privatisation of Channel 4 and in similar vein our submission to the House of Lords Communications and Digital Committee Inquiry on the Future of Channel 4.


CMF response to the Ofcom consultation on the Future of Media Plurality, with special reference to children, teens and news.


Ofcom makes its recommendations to government about the future for public service media, as initially explored in its Small Screen: Big Debate Report.

CMF publishes its 160-page Report on the future of public service media for children and young people: Our Children's Future: Does Public Service Media Matter?


CMF response to The BBC Public Interest Consultation on BBC Three / CBBC.


BBC issues Public Interest Consultation on its plans to re-launch BBC Three as a broadcast channel, This in part entails CBBC Channel handing back 2 hours of airtime (7 - 9pm) nightly. BBC Three plans to serve the 13-15 year-old audience in this time slot.

CMF responds to Ofcom's consultation on its Report: Small Screen: Big Debate - which will form the basis of Ofcom's recommendations to government on the future of public service media in the UK.



CMF has responded to Ofcom's call for evidence related to the government's plan for it to regulate Video Sharing Platforms (VSP) based in the UK.


Ofcom decides to allow the BBC to decrease the number of Newsround bulletins, and reduces quota for news hours and all originations on the CBBC Channel. The CMF registers its disagreement.


DCMS consultation on decriminalising the Television Licence fee. CMF Response.


Baroness Howe brings a Private Members Bill in the Lords to force the government to enact Part 3 of the 2017 Digital Economy Act which had been dropped. Part 3 implements age-verification for legal porn websites, with the regulator given powers to block sites which fail to comply.  CMF supports.

Previous campaign activity >>

The Children's Media Foundation is at the forefront of fighting for the best in children's content and ensuring that it is fully diverse and representative. The children of today will shape our world and I'm pleased that the CMF is helping to give them the widest possible range of opportunities to do so.
Sir Lenny Henry C.B.E.

The Children’s Media Foundation (CMF)