The Children’s Media Foundation (CMF)


The CMF campaigns for:

  • Recognition of the uniquely important role media plays in the lives of young people.
  • Greater range and diversity in children’s media, through regulation, funding initiatives or other means - emphasising the need for UK-produced content.
  • The right for children and young people to access media without harm.

The CMF lobbies Parliament and Government, and responds to public consultations.

Latest campaign action



CMF has responded to Ofcom's call for evidence related to the government's plan for it to regulate Video Sharing Platforms (VSP) based in the UK.


Ofcom decides to allow the BBC to decrease the number of Newsround bulletins, and reduces quota for news hours and all originations on the CBBC Channel. The CMF registers its disagreement.


DCMS consultation on decriminalising the Television Licence fee. CMF Response.


Baroness Howe brings a Private Members Bill in the Lords to force the government to enact Part 3 of the 2017 Digital Economy Act which had been dropped. Part 3 implements age-verification for legal porn websites, with the regulator given powers to block sites which fail to comply.  CMF supports.



CMF's response to the Ofcom Newsround and BBC Children's Originations consultation. Plus an independent response by three members of the CMF Academic Advisory Board, Professors Jeanette Steemers (Kings College London) and Máire Messenger Davies (Ulster University), and Dr Cynthia Carter (Cardiff University).


Ofcom launches their consultation into a BBC proposal to reduce the number of Newsround Bulletins on the CBBC Channel and use the resources to offer more Newsround content online, with the consequent requirement to change the quota hours for children's news in their Operating Licence, and reduce the quota of originations in total, by 50 hours. The BBC also proposed that content made for online-only distribution be considered in future as part of their overall quota hours.


CMF response to the government Online Harms White Paper.


CMF response to the government consultation on further advertising restrictions for products high in fat, salt and sugar.


The government launched their Online Harms White Paper - following the extensive Green Paper consultation in December 2017.

The Information Commissioner's Office has issued a draft guideline on age appropriate design with the aim of creating a code of practice for online services. CMF's consultation response is here.


The House of Lords Communications Select Committee launched an Inquiry into Public Service Broadcasting in the Age of Video on Demand. The CMF response is here.

The government announced a consultation on further advertising restrictions for products high in fat, salt and sugar. Their aim is to reduce children’s exposure to HFSS advertising, to reduce children’s overconsumption of these products, to tackle childhood obesity.  CMF is drafting a response


The BFI shared their draft criteria for producers applying to the Young Audiences Content Fund (formerly the Contestable Fund).

CMF responded with a number of questions, and expressed concern that the way the criteria were formulated could allow organisations providing platforms for the proposed content to avoid co-financing. Some of CMF's practical suggestions were incorporated into the final version of the guidelines.

Subsequently in private and at a meeting of the Children's Media and the Arts APPG, the BFI has reassured that, as a pilot, the Fund will remain flexible and responsive to uptake and any difficulties being experienced by producers in accessing it. They have also clarified that they will not fund projects for platforms that do not come up with at least some of the match funding.


Previous campaign activity >>

The Children's Media Foundation is at the forefront of fighting for the best in children's content and ensuring that it is fully diverse and representative. The children of today will shape our world and I'm pleased that the CMF is helping to give them the widest possible range of opportunities to do so.
Sir Lenny Henry C.B.E.

The Children’s Media Foundation (CMF)