The Children’s Media Foundation (CMF)

The Children’s Media Foundation Launches its Annual Yearbook as the Industry Faces an Uncertain Future

Monday 4th July 2022 - Against the backdrop of significant change in children’s media, the Children’s Media Foundation (CMF) is today launching its annual Yearbook at the Children’s Media Conference in Sheffield.  A unique publication in its field, the Children’s Media Yearbook edited by Hannie Kirkham, Research Manager, Oriel Square and Dr Ashley Woodfall, Senior Principal Academic, Bournemouth University, brings together the voices of the people who create media for children and aims to stimulate debate around the issues affecting it.

Originally launched ten years ago, the Children’s Media Yearbook shines a light on the key issues and developments across the range of media that children experience.  In a year which has seen the impact of Covid as well as significant funding and structural change for children’s media, this tenth issue will be both celebratory and analytical as children’s television faces a turbulent future.

With the announcement that CBBC will be going online, former controller Nigel Pickard reflects on the twenty-year impact of CBBC and CBeebies, while Cecilia Persson, Managing Director of BBC Studios Kids & Family shines a light on the new BBC Studios Kids & Family division.

As we celebrate 50 years since Sesame Street first aired in the UK writer and speaker David Kleeman reflects on its achievements, while in the sustainability section of the Yearbook, Ambassador for Products of Change Gary Pope takes a look at climate change and asks: Can we help our children save the Planet?

Anna Home Chair of the CMF said: “One of CMF's core aims is to stimulate quality debate; this year's Yearbook clearly reflects this aim. We believe that ongoing debate and the exchange of new and sometimes challenging ideas are crucial in terms of the future of both the provision of children's media and its impact on their lives.”

The Children’s Media Yearbook is available on the CMF website at:

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The Children’s Media Foundation (CMF)