The Children’s Media Foundation (CMF)

YouTube’s Free Children’s App – A Statement from CMF

The Children's Media Foundation welcomes YouTube’s launch of its standalone free children's app - it is a great step forward particularly for younger viewers.

YouTube Kids App

The YouTube Kids App

But more still needs to be done and we urge YouTube and other platforms to focus more research and development into making their web provision more child appropriate, particularly for the tween audience who access content on YouTube unmediated and need protection from inappropriate content that slips through the safety provisions.

We call on all the digital platforms who attract a children's audience (whether intended or not) to now go the extra mile to ensure they put children's safety higher up their development agenda.

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The Children’s Media Foundation (CMF)