What is the CMF?

We are focused on the children's and youth audience, with long-term plans to grow awareness of the issues and understanding of the trends in children's media. We want to create better conections between the kids' media industry, the research community, press, politicians, policy makers, regulators and parents. (And over time kids too.) We plan to stimulate and participate in public debate around children and their media choices and to improve the quality and scope of discussion by informing it with research and realism.
Media of all forms, on all platforms, is a powerful influence on the lives of young people. We believe kids will grow up as engaged and enlightened citizens when the media they consume is well-funded, well produced, well regulated, has local relevance, is supported by focused research and is understood better by the people in power.
And we'd like you to join us. To express your support for the CMF with a donation, as an individual, a company or an organisation, please visit our support page online.
Our aim is to create a media environment for children and those who regulate, research, create and distribute their content, which is well-informed, responsive and inspirational.
Our Founder Patrons The Jimmy Savile Affair Raises Broader Questions About Children in the Media
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