CMC Spotlight: Research Sessions
On Wednesday, July 5th 2017, the CMC will be hosting 9 diverse research sessions each led by industry experts. They will all be repeated on Thursday July 6th. Below is a sneak peek of these research sessions:
How Open is Children’s Definition of TV?
The evolving nature of children’s television viewing; how open is their definition of TV? How open are they to new types and sources of content? How does this reflect in their behaviour?
Presented by Emily Keaney and Jessica Rees, Ofcom
Plugged In: How Media Attract and Affect Youth
Young people now have media literally in the palms of their hands. What does this mean? And what we can do to encourage healthy media use in an age of selfies, Netflix, and Facebook?
Presented by Dr. Jessica Taylor Piotrowski, University of Amsterdam
The Anatomy of Children’s Fandom
Brands want fans, but few look at why they have fans and where the value lies. We explore what child fans bring to brands and how to nurture them?
Presented by Maurice Wheeler
The More You Read, the More You’ll Know
BookTrust commissioned Discovery to explore kids’ attitudes to and behaviours in reading in the new digital world.
Presented by Kelly Walsh, BookTrust and Renuka Gupta, Discovery Research
Can Reading Improve Children’s Self Esteem?
Researchers FK&Y and publisher Egmont discover that encouraging children to read with their parents prompts a love of reading and also effects children’s self-esteem.
Presented by Barbie Clarke, Family Kids & Youth and Alison David, Egmont
The Fundamental Needs of Children
The BBC have developed a ‘needs model’ to describe the fundamental drivers of behaviour that influence why children access and use media and technology.
Presented by Katie French, Children’s and Learning, BBCAudience Insights Inspire the Sky Kids App
Open Minds, Open Books, Open Hearts, Fake News
Exploring the impact of how kids respond to fake news, supported with findings from research conducted for ‘The Week Junior’.
Presented by Jo Cliff, Platypus Research and Seema Hope, Dennis Publishing
The Power of Image
From selfie filters to live-streaming, this session will present the latest digital trends in image and video sharing among UK youth aged 8–17 years, from a Childnet report published this year.
Presented by Hannah Broadbent, Childnet International
To learn more about each specific session, please click here to visit the CMC "Sessions" webpage.
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