The Children’s Media Foundation (CMF)

CMF Coffee Chat with Kate Morton and Sarah Muller

Held on Friday 19th June 2026

Kate is the Senior Head of Commissioning for CBeebies, leading the strategy and delivery of all educational and entertainment content and services for children aged 0–6. She oversees the full commissioning and acquisition portfolio for both CBeebies and the newly launched, CBeebies Parenting. A platform created to provide families with trusted expert advice and supportive resources throughout early childhood. From parents-to-be to toddlers and pre-schoolers, Kate plays a pivotal role in shaping content that informs, educates and entertains young audiences and supporting parents and carers.

With more than 25 years’ experience in television, Kate is a highly respected figure in the industry. She spent over 12 years at Disney, where she led programming across multiple Disney and Disney Junior channels internationally, and later contributed to eOne’s global success with iconic franchises including Peppa Pig and PJ Masks. Her expertise, strategic vision and deep understanding of children’s media continue to drive innovation and excellence within the CBeebies brand.

 

Currently Senior Head of Commissioning 7+ at BBC Children’s and Education, Sarah is responsible for content decisions across multiple genres for young audiences including Drama, Animation, Factual and Entertainment. Previously she was Vice President of Children’s and Youth Programming at Sony Pictures Television with responsibility for the Pop and Sony Music Channels and before that, Head of Children’s at Channel 5 where she was responsible for the Milkshake! brand. She was also Creative Director, Scripted, Animation and Co-Productions for CBBC In-House, a role that grew from her work as Head of CBBC Acquisitions, Animation and Drama Development. Prior to joining BBC Children’s, she was Managing Director of Elephant Productions.

The Children’s Media Foundation (CMF)