The Children’s Media Foundation (CMF)

The Children’s Media Summit ’26 – Timetable

 9:15 Registration
Tea / coffee on arrival
10:00

Welcome and opening remarks

Donna Mathews
Executive Director of Engagement, Marketing and Communications, BAFTA

Laura Henry-Allain MBE
Board Member, The Children’s Media Foundation

10:15

Opening Keynote:

Baroness Beeban Kidron

10:30

Panel: Ban or Build Better?

Why do children’s media experiences matter?

Opening up the debate around a social media ban and considering young people’s right to autonomy and quality online. Exploring the idea of curating children’s media experiences to ensure they have access to safe, life-enhancing and nourishing content.

Moderated by:
Emma Scott
Chair, NSPCC

Presentation:
Dr Ashley Woodfall
Associate Professor of Children’s Media, Bournemouth University

Speakers:
Matthew Burton
Head Teacher, Thornhill Community Academy

Jiella Esmat
Founder & CEO, 8 Lions

Guy Holder
Co-founder, Set@16

Professor Sonia Livingstone
Director, Digital Futures for Children

Chris Sherwood
CEO, NSPCC

Produced by:
Jackie Edwards

11:30 Break
11:45

Panel: Value Judgement

Identifying high-value content and helping children find it.

We all want children to have access to the best possible media experiences, whether you are a parent, policymaker, producer, creator, or any combination of those roles. But how do we decide what positive media experiences look like?

The panel will discuss how to identify value in children’s media content and how that approach might work in practice, from the perspective of both public policy constraints and technological challenges.

Moderated by:
Gary Pope
Director, Kids Industries

Presentation:
Tim Burge
Associate Director, Dubit

Speakers:
Japhet Asher
Director, Polarity Reversal

Dr Claire Essex
Post-Doctoral Research Fellow, Creative Computing Institute, University of the Arts London

Natasha Irons MP
Member of Parliament for Croydon East / Parliamentary Culture, Media and Sport Select Committee

Maddie Moate
Presenter, YouTuber, Author

Lucy Murphy
Content Strategist

Produced by:
Colin Ward

1:00 Lunch at BAFTA
2:00

Keynote: Delivering Public and Personal Value

With the Charter Review under way and a new agreement announced between the BBC and YouTube, Patricia Hidalgo, Director of BBC Children’s and Education, reflects on how the BBC has adapted its strategy to a changing media landscape and outlines its vision for the future of producing and providing rich, relevant and varied content for young people.

As delivery of tailored content on platforms like YouTube and Roblox is set to extend the BBC’s reach amongst the young, what are the implications for the future of the children’s media industry and the Corporation’s public service responsibilities?

Max Goldbart
International TV Editor, Deadline

Patricia Hidalgo
Director of Children’s and Education, BBC

Produced by:
Greg Childs

2:45

Panel: Commercial Realities

As the audience migrates and ad-funding collapses, how can producers and platforms adapt to the new market?

Children’s linear broadcasters are investing under 30% on original commissions, streamer appetite for kids’ content has reduced and YouTube advertising revenue is not making up the deficit. So who will actually fund the next generation of children’s media?

How can the UK build a sustainable, commercial ecosystem to fund high-value content for the audience, before it’s too late?

Moderated by: 
Jen Topping
Consultant and Writer

Speakers:
Jonathan Chambers
Director of Investment, Generation Media

Nicky Cox
CEO, Children United and Fresh Start Media

Dan’l Hewitt
Head of Global Business, Moonbug Entertainment

Jamie Spafford
Co-founder / Head of Partnerships, Marketing and Comms, Sorted Kids / Sorted Food

Produced by:
Jamila Metran

3:45 Tea / coffee break
4:15

Panel: Funding the Future

Setting up a new Young Audiences Fund.

If the UK is to continue to create high-value media content for our children and young people then producers and content creators have to be able to carve out viable careers from their work. One of the consistent ‘asks’ in submissions to the Culture, Media and Sport Select Committee Inquiry on children’s media has been a new Young Audience’s Content Fund.

The panel will discuss the benefits of additional seed-funding into the ecosystem to replace the drop in ad revenue and the loss of commissioning budgets at  the commercial PSBs and Sky.

Moderated by: 
Susannah Dinnage
Chair, British Screen Forum

Speakers:
Jackie Edwards
Consultant / former Head of the BFI Young Audiences Content Fund

Oli Hyatt
Managing Director, Blue Zoo

Joan Lambur
President, Lambur Productions

John McVay
CEO, PACT

Produced by:
Helen McAleer

5:15

Concluding Remarks

Sarah Joyce
Executive Group, The Children’s Media Foundation
Head of Unscripted and Children’s TV, ScreenSkills

Greg Childs
Director, The Children’s Media Foundation

5:30 ScreenSkills drinks reception
7:30 Close

The Children’s Media Foundation (CMF)