Emma Scott

Emma Scott is a Chair and Non-Executive Director with deep experience across media, technology and consumer-facing organisations, children and young people. She is Chair of the NSPCC and a Non-Executive Director at Which?

Emma previously chaired the CMF led coalition of UK Public Service Broadcasters, production and audience bodies, helping to build consensus on the future role of public service media for children in a digital-first world.

In her executive career, Emma led major digital and broadcast initiatives, including CEO of Beano Studios, CEO of Freesat and launch director for Freeview. Earlier, she held senior strategy roles at the BBC, where she was Chief of Staff to the Director-General.

She now advises creative organisations on digital audience and commercial strategies including the implications of AI for strategy, content and governance.