The Children’s Media Foundation (CMF)

Jonathan Chambers

Jonathan Chambers is Director of Investment at Generation Media, a specialist media agency focused on children, youth and family audiences. With over 15 years’ experience at the intersection of media, advertising and commercial strategy, Jonathan leads investment thinking across advertising, partnerships and emerging funding models, helping brands connect meaningfully with young audiences while navigating regulation, trust and long-term value creation. His work spans brand-funded content, strategic partnerships and innovative commercial structures that enable kids’ brands and creators to build sustainable businesses in the fragmented modern media landscape.

The Children’s Media Foundation (CMF)