Perspectives on Personalisation

Date/Time
Date(s) - 07/11/2017
6:00 pm - 8:00 pm

Location
UCL Knowledge Lab

Category(ies)

• Free Event

Moderator: Helen McAleer CMF Board member, and IP, Publishing and Production Consultant

Speakers:
John Kent CMF Executive Group
Dr Natalia Kucirkova Senior Research Fellow, UCL Institute of Education
Dr Elizabeth Lomas Senior Lecturer in Information Governance, UCL
Professor Irene Ng Professor of Marketing and Service Systems, and Director, International Institute for Product and Service Innovation, WMG, University of Warwick 

This UCL Institute of Education and Children’s Media Foundation public event is intended to discuss and demystify the relationship between personalisation, education and commercialisation. With new EU data protection rules (GDPR) coming into force in May 2018 – personalised books and other types of content will come under the spotlight.

There will be presentations on the basics of managing children’s data in line with the law,  and of recent research about the benefits and limitations of personalisation.  Plus exploration of the technology designed to help the internet exchange and trade personal data – with particular reference to The Hub of All Things.

The discussion which follows will specifically address issues around children’s data and ways to effectively and ethically deliver and leverage personalisation, with contributions from invited experts.

For more on this topic see Natalia Kucirkova’s recent blog in the CMF Research Forum.

The event is free and open to all, but will be of particular interest to children’s publishers and media companies handling children’s data for personalisation purposes.  

Event Overview

5.30pm-6pm Registration – refreshments available. UCL IOE academics will be present to informally discuss recent research publications on children’s personalised reading,

6pm-7.15pm Presentations, Q&A and open discussion

7.15pm-8pm Wine reception, networking