The Children’s Media Foundation (CMF)

Show Me The Money

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Date(s) - 17/11/2021
4:30 pm - 6:00 pm



Register for Show Me The Money

Show Me The Money is the first in a series of Childen’s Media Foundation public events intended to discuss the future of public service media for children and young people in the UK. The events are a follow-up to the CMF report: Our Children’s Future: Does Public Service Media Matter?

Show Me The Money brings together leading industry figures, regulatory experts and decision makers to consider some key questions associated with financing public service media in the near and further future. This money matters to companies and individuals who write and produce programmes for children – fiction and factual, live action and animation.

Currently issues such as the privatisation of Channel 4, the review of the future of the Young Audiences Content Fund and the BBC mid-Charter review all impact on how well-funded public service content will be going forward. And this impacts on the media lives of children and young people.

Looking forward, the migration of the younger audience is one of the key concerns amongst public service organisations, regulators and government. “Recapturing” the young with competitive, compelling content, whether that means drawing them back to conventional services or approaching them “where they are” – entails costs. Costs which in many cases the market alone is unable to fulfill.

The CMF Public Service Media Report, and recent research for the Young Audiences Content Fund, all point towards a need for young people to see themselves reflected in the stories they experience. Public service content still has value amongst the younger audience. So it needs to be funded. Do we rely solely on what’s raised by the TV licence fee or do we consider alternative or additional means of support, such as Lottery funding or levies?

With the proliferation of platforms and methods of accessing content, has the time come for radical thinking about how content is paid for in the long term?

Register for Show Me The Money

CMF Events are supported by ALCS 

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The Children’s Media Foundation (CMF)