The Children’s Media Foundation (CMF)

Show Me The Money

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Date(s) - 17/11/2021
4:30 pm - 6:00 pm



Show Me The Money was the first in a series of Children’s Media Foundation public events intended to discuss the future of public service media for children and young people in the UK. The events are a follow-up to the CMF report: Our Children’s Future: Does Public Service Media Matter?

The event was recorded and can be seen in full:

Show Me The Money brought together leading industry figures, regulatory experts and decision makers to consider some key questions associated with financing public service media in the near and further future. This money matters to companies and individuals who write and produce programmes for children – fiction and factual, live action and animation.

Emma Scott, CEO & Founder, Cultivation Partners (former CEO Beano Studios and Freesat)

Policy context:
Kate Biggs, Director, Broadcast and Online Group,  Ofcom

Paul Naha-Biswas MD Mediaator
John McVay, Chief Executive Pact
Tom Van Waveren, CEO Hoek Line & Thinker, Vice Chair, Animation in Europe

Currently issues such as the privatisation of Channel 4, the review of the future of the Young Audiences Content Fund and the BBC mid-Charter review all impact on how well-funded public service content will be going forward. And this impacts on the media lives of children and young people.

Looking forward, the migration of the younger audience is one of the key concerns amongst public service organisations, regulators and government. “Recapturing” the young with competitive, compelling content, whether that means drawing them back to conventional services or approaching them “where they are” – entails costs. Costs which in many cases the market alone is unable to fulfill.

CMF Events are supported by ALCS 

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The Children’s Media Foundation (CMF)