The Children’s Media Foundation (CMF)

Jackie Edwards

Jackie is a passionate advocate for public service television, and was until 2022 the Head of the BFI Young Audiences Content Fund, responsible for the implementation of this game-changing UK Government initiative to stimulate the provision of public service content for audiences of 0-18.

This hugely successful three-year Pilot awarded £44.1M of funding supporting 61 brand new commissions for UK children and teens and funded the development of a further 160 new projects, over 9% of which have already been commissioned. The Fund has been a powerful lever in stimulating a sector in market failure.

Jackie joined the BFI in 2019 from BBC Children’s where she had been the Head of Acquisitions and Independent Animation, responsible for pre-buying and acquiring live-action and animated programming for CBeebies, CBBC and iPlayer.  She joined the BBC in 2008 as Content Manager and Executive Producer.  Prior to the BBC Jackie was an award winning producer in the Independent Sector for 14 years, developing, financing and producing specials and series for young audiences.

The Children’s Media Foundation (CMF)