The Children’s Media Foundation (CMF)

Our Children’s Future: Does Public Service Media Matter?

Articles Tagged: Audience Experience

Child-produced content and the simulation of childhood: what talking to children about YouTube Kids can teach us about the possibilities of Public Service Media

April 12, 2021 by Dr Jane O’Connor

This article reports on the emerging findings of an on-going study investigating how 4–7 year old children in the UK watch and engage with YouTube Kids (YTK), and reflects on how these findings may be helpful in developing successful Public Service Media content for young children. I begin by setting out the concerns around children’s […]

Audience Experience Future Thinking Research

As Kids Kickstart The Metaverse, Is Public Service Media Ready?

March 24, 2021 by David Kleeman

“[The metaverse is] arguably as big a shift in online communications as the telephone or the internet.” David Baszucki, CEO, Roblox Any debate on the future of public service media for children cannot assume that what children are doing now is what they will be doing five years from now. To plan for the future […]

Audience Experience Future Thinking

Public Service News For Young People: Where Next?

March 17, 2021 by Warren Nettleford

When stood before the teenagers I began to understand the scale of the problem.  I was back at my old school, Bishop Milner Catholic College in Dudley – there for the day running a series of sessions to encourage teenagers to consider careers in journalism.  I had asked the class of 14 and 15-year-olds how […]

Audience Experience

The Appeal Of Period Drama For A Younger Audience

March 14, 2021 by Dr Shelley Anne Galpin

The period drama is a genre inextricably caught up with British national identity. Through these dramas we construct an origin story for our present-day culture and invite outsiders in to come and experience our heritage of quaint countryside communities, lavish stately homes and Hogwarts-like educational institutions. These dramas take the form of feature films, many […]

Audience Experience Research

Here’s Not Looking at You, Kids

March 14, 2021 by Frank Cottrell-Boyce

In his great poem The Whitsun Weddings, Philip Larkin describes a whit weekend train trip from Hull to London. Whit was a popular time to get married so “all down the line fresh couples climbed aboard.” From the carriage windows they watch England flashing by. “An Odeon went past, a cooling tower and someone running […]

Audience Experience Value PSM

Our Children’s Future

March 13, 2021 by Ed Vaizey

There are always more urgent issues demanding the attention of ministers and MPs than there is the time in the day or the space on the legislative timetable that is needed, perhaps never more so than now. And in these times, it can be difficult to make an argument for the arts sector as a […]

Audience Experience Funding PSM

Public Service Broadcasting For Children And The Commercial PSBs

March 13, 2021 by Emerita Professor Máire Messenger Davies

As I write, it is World Book Day and my social media timelines are full of children dressed as the Gruffalo, and Paddington, and the Worst Witch, all characters from books that they have both read and, more likely, seen on television. The relationship between children’s books and TV shows is symbiotic and has been […]

Audience Experience Research Value PSM

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