The Children’s Media Foundation (CMF)

Our Children’s Future: Does Public Service Media Matter?

Articles Tagged: Future Thinking

Once upon a time, there was a broadcaster… responding to the distributed risk of children’s programme production and consumption

Once concentrated around a small number of public service broadcaster-producers, programme production for children now occurs not only through these traditional relationships, but increasingly in the non-public-service sphere and across a number of production models, from traditional commissioning to self-publishing on browser-based platforms. This contribution argues that the widening of the market for children’s programmes […]

Future Thinking Research

Child-produced content and the simulation of childhood: what talking to children about YouTube Kids can teach us about the possibilities of Public Service Media

This article reports on the emerging findings of an on-going study investigating how 4–7 year old children in the UK watch and engage with YouTube Kids (YTK), and reflects on how these findings may be helpful in developing successful Public Service Media content for young children. I begin by setting out the concerns around children’s […]

Audience Experience Future Thinking Research

As Kids Kickstart The Metaverse, Is Public Service Media Ready?

“[The metaverse is] arguably as big a shift in online communications as the telephone or the internet.” David Baszucki, CEO, Roblox Any debate on the future of public service media for children cannot assume that what children are doing now is what they will be doing five years from now. To plan for the future […]

Audience Experience Future Thinking

PSM Means ‘Personalised Streaming Media’

Only three things have changed about Public Service Broadcasting: The Public, Service, and Broadcasting. Broadcasting is the most obvious of the three. When the BBC first began radio broadcasting in November 1922, it joined a media environment that was top-down, disseminating the editorial decisions of a few to the masses. Like the handful of newspaper […]

Future Thinking

The Children’s Media Foundation (CMF)