The Children’s Media Foundation (CMF)

Our Children’s Future: Does Public Service Media Matter?

Articles Tagged: Research

Once upon a time, there was a broadcaster… responding to the distributed risk of children’s programme production and consumption

Once concentrated around a small number of public service broadcaster-producers, programme production for children now occurs not only through these traditional relationships, but increasingly in the non-public-service sphere and across a number of production models, from traditional commissioning to self-publishing on browser-based platforms. This contribution argues that the widening of the market for children’s programmes […]

Future Thinking Research

Child-produced content and the simulation of childhood: what talking to children about YouTube Kids can teach us about the possibilities of Public Service Media

This article reports on the emerging findings of an on-going study investigating how 4–7 year old children in the UK watch and engage with YouTube Kids (YTK), and reflects on how these findings may be helpful in developing successful Public Service Media content for young children. I begin by setting out the concerns around children’s […]

Audience Experience Future Thinking Research

The Appeal Of Period Drama For A Younger Audience

The period drama is a genre inextricably caught up with British national identity. Through these dramas we construct an origin story for our present-day culture and invite outsiders in to come and experience our heritage of quaint countryside communities, lavish stately homes and Hogwarts-like educational institutions. These dramas take the form of feature films, many […]

Audience Experience Research

Public Service Broadcasting For Children And The Commercial PSBs

As I write, it is World Book Day and my social media timelines are full of children dressed as the Gruffalo, and Paddington, and the Worst Witch, all characters from books that they have both read and, more likely, seen on television. The relationship between children’s books and TV shows is symbiotic and has been […]

Audience Experience Research Value PSM

The Children’s Media Foundation (CMF)