Peter York and Emeritus Professor Patrick Barwise
Peter York is a ‘capitalist tool’ by background, as a market researcher (like Paddy Barwise a Patron of the Market Research Society) and management consultant. In parallel he is a social commentator, journalist, occasional TV presenter and author of eleven books, ranging from the best-selling 'Official Sloane Ranger Handbook' to 'Authenticity is a Con', an attack on the cult of authenticity. Patrick Barwise is emeritus professor of management and marketing at London Business School and an expert on marketing and media, specialising in customer-focused strategy and execution, marketing leadership, brands, advertising, media, and broadcasting policy.
Their book 'The War Against the BBC' was published by Penguin in November 2020 https://www.penguin.co.uk/books/311/311439/the-war-against-the-bbc/9780141989402.html
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