The Children’s Media Foundation (CMF)

Our Children’s Future: Does Public Service Media Matter?

Japhet Asher

Japhet Asher

Japhet is the director of Polarity Reversal Ltd, where he creates IP for a variety of platforms. He also consults with publishing, digital and other media companies to develop ideas, strategies and products. He started out as a writer and documentary maker, then went on to become a partner in the ground breaking animation studio Colossal Pictures, culminating in the TV series he created for MTV and the BBC, 'Liquid Television'.

After 25 years working in the United States, primarily as a television writer/producer and interactive content maker, Japhet returned to the UK and joined the BBC as an executive producer overseeing Children’s development. He was subsequently in charge of digital content for CBBC, where he developed the channel’s mobile and app strategy as well as establishing YouTube channels for CBBC and CBeebies. Japhet is also known as a pioneer in augmented reality powered storytelling, combining digital and print to create immersive experiences.


Find out more about Japhet


Why Public Service Media Need To Place Our Trust In The ‘Lean In’ Generation

In the early days of interactive TV development, we spent a great deal of time debating the value of ‘lean forward’ and ‘lean back’ viewing and engagement, and how to build moments of both for young audiences.  The competition between television, online and games platforms for their attention was already underway.  The issues we discussed […]

The Children’s Media Foundation (CMF)