The Children’s Media Foundation (CMF)


Media Smart is a not for profit company that develops and provides free of charge educational materials to primary schools, which teach children to think critically about advertising in the context of their daily lives.  All of their resources are available to download online and hard copies of their BeAdwise 2 packs can be ordered by contacting them here.

Their materials use real examples of advertising to teach core media literacy skills.

Media Smart is funded by the advertising business in the UK and is supported by the UK and EU governments.

This is a promotional video for their Adwise campaign...

The Children’s Media Foundation (CMF)