The Children’s Media Foundation (CMF)

Resources for Parents

Links to organisations providing advice, resources, research, information about regulation and how to complain...


Advertising Standards Authority- advice for parents on the ASA role in protecting children.

CHECK- the Children's Ethical Advertising Kit is a resource for advertising professionals to ensiure they deliver best practice when they communicate with children and young people.

Mediasmart is the body promoting the Digital Adwise campaign offering parents information on online advertising.


The Good App Guide - provides independent reviews of children's apps.

BBC Own It - designed to help young people manage their lives online. Encourages children to think before posting, recognises if a child types personal details, and can identify language that might suggest a child is in trouble.

Film Ratings

British Board of Film Classification (BBFC) Their website is a mine of useful information on how film ratings are decided, and what they mean. They also have a child and family friendly website CBBFC


Ask About Games answers questions parents and players have about video game age ratings and provide advice on how to play games responsibly.  The site is sponsored by video game publishers in the UK – who are keen to ensure only suitable games are played by children and young people.

Online safety and social media

Childnet - provides a range of resources for teachers, parents and children - all available on the Childnet Resource page. Their guide leaflet on young people and social networking services  is particularly useful.

Cyberbullying - an Overview for Students, Parents and Teachers is a comprehensive listing from Maryville University (USA) of the forms cyberbullying takes and carries guidance on how to deal with it, or help young people deal with it. The legal references are U.S. based. But the advice is full and useful.

ESafety Guide is a comprehensive collection of useful tips for parents and children about online safety. It is provided by Consumers Base, which is funded by revenue form commissions on sales of products reviewed on the site through an Amazon affiliates programme. The ESafety part of the site offers advice on grooming, oversharing, exposure to inappropriate material, gaming and social media issues, cyberbullying and more.

A Guide to Keeping Children Safe Online - offered as "A Good Read For Non-Techy Parents", is part of the Gifted Geek website which is funded by commissions on sales of reviewed products. The site carries a comprehensive UK-based guide to current issues in kids' use of the internet and the hazards they might face there, with tips for keeping in touch with what they are doing and opening avenues of conversation to help mitigate the dangers.

Netaware is the NSPCC guide to the social media networks kids use.

Parentinfo is expert information to help children and young people stay safe online, for schools to host on their own websites.

The Parents' Guide to Online Shopping Safety is a very full explanation of the various hazards a child or teen might face in purchasing online, and has tips for how to be aware and minimise exposure to fraud, overpayment etc. This is provided by shopping site Wikibuy.

The UK  Safer Internet Centre Research Highlights Series offers synopses of key research reports on matters of concern for parents.

Thinkuknow is an education programme from the National Crime Agency’s CEOP Command that offers advice about sexual abuse and sexual exploitation to children of all ages and professionals who deal with them.

Jessie and Friends is a series of three animations for ThnkUKnow that aim to give 4-7 year olds knowledge, skills and confidence to help them respond safely to risks they may encounter online.


PhonePay Plus regulates premium rate telephone services, which now includes in-game and media download costs.

How to protect your children on their smartphone Basic best practices by the Internet Keep Safe Coalition, a nonprofit organisation dedicated to keeping children safe online.

Regulation and Research

British Board of Film Classification (BBFC) Their website is a mine of useful information on how film ratings are decided, and what they mean. They also have a child and family friendly website CBBFC

Ofcom is a good source of current research on children and their media usage, media literacy and parental attitudes.

Research for Parents - CMF's accessible answers for many parental concerns round their children's media use, based on the best available academic research.

Screen Time

The AAP Media Plan offers a resource to help parents create a "media plan" for their families so that children of all ages can adhere to the screen times recommended by the American Academy of Paediatrics.


The Good Toy Guide - independent advice and evaluation reports on toys, and how play helps children develop different skills.

The Children’s Media Foundation (CMF)